Finding My Niche (Or Learning To Embrace All Of Me)

Feels like the word niche is everywhere right now. Maybe it’s always been, and I just didn’t notice it until I launched a business on social media. Everyone is talking about niches. I never thought it was something embraced so rigidly, and suddenly I had to figure out exactly what mine was. I never had to have one before, I could just be little old me.

The advice was clear from everyone: if I embrace too many areas at once, people will be confused about what I offer, and they won’t understand my niche. That feels a little sad because I feel I can help people across multiple areas. I have the experience, the credentials, and the studies behind me. I’ve lived it, I’ve learned it, and I’ve dedicated myself to understanding it deeply. But somehow, social media culture makes it feel like I have to shrink myself to fit one tiny box.

I have multiple passions that light me up: neurodivergence, relationships, and helping people gain confidence. All three intersect in ways that make sense to me. Understanding neurodivergence informs relationships, which informs self-confidence, and all of them impact the way we live our lives.

Being neurodivergent in a relationship brings its own challenges. Communication, emotional needs, and personal differences can feel magnified. And yet, vulnerability in relationships isn’t limited to neurodivergence. I’ve met so many men and women who struggle with openness and trust for all kinds of reasons. These experiences overlap. The lessons I’ve learned from supporting neurodivergent people help me understand vulnerability in all its forms, and vice versa.

What makes my approach different is that I don’t want to be just another page giving robotic advice or AI-generated content. I want to be accessible. I want people to know they’re talking to a real human who understands, participates, and relates to their struggles and wins. I’ve never found a therapist, life coach, or mentor who I could truly relate to. someone who made me feel seen and understood in a way that matched my experiences. Most of the professionals I’ve met are middle-aged white women with established careers, homes, and marriages. I didn’t feel like they really got me.

So That’s what I want to offer. I want to be the kind of helper that actually gets it. I want to share my lived experience, not just give advice from a textbook or a distance. I want women to feel like they can relate to me and that they’re being guided by someone who knows what it’s like to walk their path.

So maybe the answer isn’t to pick one passion and abandon the others. Maybe the answer is to embrace the throughline, the common thread that ties everything together: helping people feel seen, understood, and empowered in the way they live and love.

It’s still a work in progress. I’m still figuring out how to weave these areas together into something cohesive, without losing the energy and passion that makes me me. But one thing is certain: I don’t want to shrink myself to fit someone else’s definition of a niche.

This is about finding my focus, my voice, and my purpose, while staying true to all the things I care about. And maybe, just maybe, that’s exactly what my niche is: a space where all the things I love intersect, and where I can help people bloom in their own unique way.

If you want to follow along as I figure this out and share my journey, please feel free to sign up 💕 🫂